Honk! Collision of cultures

This for your weekend reflection concerning the wide range of very different concepts and approaches that we are able to see when it comes to the challenge of safe streets (safe for whom? and how?). Without wishing to point a finger at the firm whose Indian office thought this one up (I am sure there were some pretty furious people back at headquarters in Stuttgart), let’s spend a minute to look at how far our ideas on this topic do in fact diverge.


* Click for video – http://www.youtube.com/watch?v=hnzJFp6tfKU

This commercial, which was quickly withdrawn on instructions from the home office, was brought to our attention by Rutul Joshi, a colleague who is on the Faculty of Planning and Public Policy at the CEPT University in Ahmedabad.

From: Rutul Joshi, CEPT University, Ahmedabad
Sent: Sunday, 15 November, 2009 10:09
Subject: Bosch Horn commercial

A few days ago some enthusiasts in Ahmedabad initiated the ‘no honking day’ in the city. While some people are trying hard to make such initiatives a success, the TV commercials preach something else all together.

This TV commercial ‘promotes’ honking as a powerful way to ease ‘congestion’! From start to the end – this commercial has all the possible wrong elements.

A majority of the roads in metro cities in India have noise pollution levels above 80 decibels. Shouldn’t such commercials be banned?

Rutul Joshi,
Lecturer, Faculty of Planning and Public Policy,
CEPT University, Ahmedabad – 380 009.
Contact: +91-79-26302470-134(ext.) Mob: +91-99240 76451

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Editor’s note:

I would say this gives us a pretty clear indication of the progress we have yet to make in our heads if we are ever to make any real progress on this topic. There are a lot of old a pioris taking up valuable space in our brains which get in the way of the new thinking that is required if we are ever to move ahead on this important agenda. So let’s step back, breathe deep, and try to be as smart and focused as we can.


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